Longcheer Shows Strength in Running at the 20th Anniversary

In July, a total of 235 runners from 47 teams of Longcheer in 4 regions got together to celebrate its 20th anniversary through the celebration ceremony for the "City Health Challenge", a 10-km running event.

Running is known as a battle for self-growth. People at Longcheer show their vitality by running. They are committed to be a world-class leading provider of smart products. This determination and strength derive from clear strategic goals and core values of "customer-orientation pursuit of dedication and adherence to goals".

Looking back, Longcheer has never stopped its footsteps on the way of growth

In the past two decades, Longcheer has achieved marvelous, visible results. Longcheer developed from a small office located at No. 215 Yazhi Road, Shanghai, to a conglomerate with more than 17,000 employees. It has also established R&D centers in cities including Shanghai, Shenzhen, Huizhou, Nanchang and Hefei. Besides, two intelligent manufacturing centers in Nanchang and Huizhou as well as overseas manufacturing centers in India and Vietnam were also built.

Since the launch of the first GSM mobile phone, Longcheer has extended its business to many countries and regions around the world, providing global TOP clients with professional integrated solutions of smart products. By virtue of its outstanding capabilities in terms of R&D and design, supply chain management and quality management throughout the production process, Longcheer has been highly recognized by global clients, and every step leaves its print.

Actively seeking change and keep "running" while centering on customers

In the fast-changing domestic and foreign markets with varying customer demands, enterprises depend on continuous evolution and growth for a long-term development. Longcheer will also sustain its efforts in management reforms to achieve the high-quality growth. At present, reforms for strategic management, marketing management, integrated product development management, integrated supply chain management, finance and economics, and human resources are underway in an orderly manner.

At the same time, higher and new requests have been made for expanding products and serves, as the industry advances. Longcheer also strengthens its technologies and introduces innovative categories at the right time, trying to expanding its business boundaries. It also increases investment in R&D and smart factories, and has established an automotive electronics business team. All these efforts will help to meet customers’ upgraded demands and advance the industrial progress.

To be a long-term winner with inspiring dedication and well-trained employees

Even the sweltering heat in July cannot stop the footsteps of Longcheer’s employees to move forward. Longcheer insists on the internally driven growth and continues to build its organizational capability. Longcheer advocates "inspiring dedication" as one of its core values and incorporates it into management activities such as talent evaluation, development, and incentives.

Based on job qualifications, performance appraisal and remuneration systems, Longcheer has so far formed a full-process personnel management system covering recruitment, training, promotion, examination, and retention, with improved fairness and impartiality on personnel decision-making.

Longcheer is also allocating more resources and efforts to the ability improvement of personnel. By specialized training, Longcheer College and 9 colleges with specialties provides talented people for the company, helping new hires, the ones recruited from schools and the leadership at all levels to quickly blend into the company and become competent in their positions. In addition, Longcheer is developing a more accurate and systematic learning platform and establishing a knowledge base covering all positions, in an effort to create a digital learning organization where employees can improve their abilities and grow.

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Keeping moving forward towards the goals for a new future from a new starting point

With the 20th anniversary as a new starting point, Longcheer will adhere to the mission of "creating new values for the society with technology", and continue improving its ability to create long-term values.

As mentioned in Longcheer’s 20^th-anniversary message to its people, "At Longcheer, we will be dedicated to one thing, which is providing professional smart hardware products and integrated services for global leading consumer electronics brands and Internet technology operators, aiming to be a world-class provider in this field that creates new value for the society."

We are looking forward to a brighter next two decades.

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